Introducing Those People—Turning Labels into Badges of Bold Belonging

Who Are “Those People”?

You’ve heard the phrase thrown around—sometimes with a sneer, sometimes with curiosity. At Those People, we took that label meant to divide and turned it into a movement of unity, confidence, and unapologetic style.

What started on a quiet night in a small town—when a casual stroll with friends became an act of rebellion—became our brand’s origin story. Instead of recoiling, we reclaimed “Those People” as a badge of honor. Now, we create tees, tanks, hoodies, and gear that celebrate every moment you dare to stand out.

Our Mission: Flip the Script

Every piece in our collection is designed to do more than look good—it’s a conversation starter. Our mission is simple:

Turn “Those People” into “Our People”—one good time at a time.

Whether you’re toasting at sunset, chasing summer waves, or seasoning the perfect crawfish boil, our apparel fits your lifestyle. We’re here for the authentic moments—when you push past judgment, own your story, and remind the world what belonging really means.

Collections Built Around Real Moments

• One Martini: Sleek tanks and cropped hoodies that pair perfectly with your favorite cocktail—because first impressions deserve flair.

• One Boat Ride: Breezy tanks and mesh jerseys that move with you, from sunrise stretches on the dock to sunset sails.

• One Crawfish Boil: Cropped sweatshirts and tees that withstand spicy kitchens, messy hands, and loud laughs.

• One Dog Walk: Comfy tees and tanks that move with you and your four‑legged sidekick—because every sidewalk stroll deserves red‑carpet swagger.

Each collection honors the spark that transformed a single moment into a lifelong memory.

And We’re Just Getting Started

This is only the beginning—our “One Dog Walk” collection joins Martini sips, boat rides, crawfish boils, and so many more moments in the making. Stay tuned for fresh “One ___ at a Time” collections that flip every spark of life into bold, unapologetic style.

 

Join the Crew

Ready to flip the script on “those people”? Here’s how to jump in:

1. Shop Our Collections: Explore styles built for boldness and comfort.

2. Share Your Story: Submit your moment of judgment‑turned‑joy on our website—your tale could inspire the next member of our crew.

3. Connect & Rep: Follow us on Instagram, Facebook, and X for behind‑the‑scenes drops, community spotlights, and exclusive offers.

4.  Become a Brand Ambassador: Love the movement? Apply to join our ambassador program, score free gear, and help spread the Those People ethos everywhere you go.

Thanks for Stopping By

We’re thrilled you took a minute to dive into the Those People story. Here’s to owning every “those people” moment—big, small, and everything in between. Swing by often for new drops, community spotlights, and more ways to flip the script. Welcome to the crew!