Flip the Script on “Those People”

We took a label meant to divide and turned it into a movement of unity, confidence, and unapologetic style. Every piece you see here celebrates the moments when you dared to stand out and owned your story. Welcome to the movement.

Flip the Script on “Those People”

We took a label meant to divide and turned it into a movement of unity, confidence, and unapologetic style. Every piece you see here celebrates the moments when you dared to stand out and owned your story. Welcome to the movement.

Have You Been Called "Those People" Before?

We’ve been called “Those People" and now we’re owning it. What started as a moment of judgment became a movement of joy, unity, and unapologetic fun. We're flipping the script on a phrase meant to divide—and turning it into a symbol of belonging.

Join us. Let’s turn “Those People” into our people—one good time at a time.

Today's Featured Gear

  • "All You Really Need is a Light Jacket" - Miss Congeniality